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Education
86% finished college,
60% earned advanced/professional degrees
Decision Makers
Chairman of the Board: 20.9%
President & CEO: 36.3%
Vice-President: 7.1%
General Manager: 5.2%
Owner/Partner: 25.2%
Other: 5.3%
Credit Card/Mail Order
90% regularly use one or more major credit cards (Visa,
MasterCard, American Express)
83% shopped by mail 6+ times/year
33% have used travelers’ checks
Out-of-Town Trips
80% traveled on business by air 4+ times in the last year
85% traveled for pleasure 3+ weeks in the last year
95% occupied a hotel room last year
55% occupied a hotel room 5+ times last year
Alcohol
70% serve or drink wine 3+ times/week
55% serve or drink alcohol beverages 3+ times/week
75% attend 3+ business dinners/month
Sex Race
Female 70%
Male 30%
African-American 69.0%
Hispanic 16.5%
Caucasian 8.0%
Native American 3.5%
Asian/Pacific Islander 3.0%
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Age
Under 25: 2%
25-40: 45%
40-60: 53%
Median Age
39.7 years
Household
63% are married and have more than three people in the household
Property Ownership
90% own their homes
Automobiles
45% own foreign cars
56% Rented cars one or more times per year
73% purchased a new car within the last year
Individual Employment Income
1.3% Less than $19,999
8.0% $20,000 - $49,999
9.0% $50,000 - $79,999
30.3% $80,000 - $99,999
40.1% $100,000 - $149,999
11.3% $150,000 +
Entrepreneurial Activity
83% are currently seeking income-enhancement
opportunities including franchises, distributorships, and dealerships
Office Equipment
90% own or lease computers
78% own or lease copy machines
70% use multi-line phones/switchboard systems
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