Monday, February 06, 2012
Special Opportunities

MWIB now offers our advertisers the ability to increase your exposure to our global audience. Simply put, when you commit to a full schedule in the regular MWIB print edition, your ad will also appear in the MWIB ONLINE – at no additional cost. This gives you Increased Exposure Opportunities For Your Investment:

  • Advertising in MWIB ONLINE provides exposure of your procurement opportunities with M/W/VDAVBEs who are looking to do business with you.
  • Advertising in MWIB ONLINE provides direct access to those minority and women veterans and government civilian personnel seeking future employment opportunities. These potential employees are among the most highly sought after in today’s job market. Many of these disciplined and self-confident candidates possess active military clearances and top skill sets.
  • Advertising in MWIB ONLINE also provides an option to make your print ad come alive through the addition of a video commercial (for an additional investment) which offers a great opportunity to market your products and services.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MWIB now offers our advertisers the ability to increase your exposure to our global audience. Simply put, when you commit to a full schedule in the regular MWIB print edition, your ad will also appear in the MWIB ONLINE – at no additional cost. This gives you Increased Exposure Opportunities For Your Investment:

  • Advertising in MWIB ONLINE provides exposure of your procurement opportunities with M/W/VDAVBEs who are looking to do business with you.
  • Advertising in MWIB ONLINE provides direct access to those minority and women veterans and government civilian personnel seeking future employment opportunities. These potential employees are among the most highly sought after in today’s job market. Many of these disciplined and self-confident candidates possess active military clearances and top skill sets.
  • Advertising in MWIB ONLINE also provides an option to make your print ad come alive through the addition of a video commercial (for an additional investment) which offers a great opportunity to market your products and services.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



 

 

February/March: Women Who Make a Difference.  Annual spotlight on female business owners and executives who have distinguished themselves – both professionally and in their communities.
 
April/May: Focus on Automotive. The US automotive industry has changed but there are opportunities for M/WBEs who are prepared to bring their “green” skills to the table. MWIB Corporate and M/WBE Profiles.
 
June/July: Focus on Banking and Finance. Advice from the experts on how entrepreneurs can best manage their money in today’s economy. Availability of Financing and Venture Capital for M/WBEs. Energy: Trends and a look at opportunities for M/WBEs in the industry. MWIB Corporate and M/WBE Profiles.
 
August/September: Focus on Healthcare. Focus on affordable healthcare for minority and women-owned businesses; opportunities for M/WBEs in the healthcare industry. MWIB Corporate and M/WBE Profiles.
 
October/November: Focus on Technology. Visit with some of the leading minority and women IT players. MWIB Corporate and M/WBE Profiles. Annual Holiday Gift Guide.
 
December/January: State of Diversity in America. Corporate Report Card: M/WBEs rank America’s corporations.
 
 
2011 Deadlines
 
Issue Space Materials
February/March .............................. 12/15/10 ........................................... 1/10/11
April/May ....................................... 2/11/11 ........................................... 3/3/11
June/July ....................................... 4/13/11 ........................................... 5/3/11
August/September .........................  6/14/11 ........................................... 7/7/11
October/November .........................  8/16/11 ..........................................  9/6/11
December/January 2012 ................. 10/14/11 ......................................... 11/3/11
 

 
Though diversity programs in many of America’s leading corporations had their genesis in a federal mandate today’s successful companies understand that adapting their corporate culture and population to reflect those of the previously underrepresented and underutilized groups can have a positive impact to their bottom line. Business ownership and spending power of minorities and women have increased exponentially over the past 30 years.  In today’s competitive marketplace, corporations stake their reputations on their relationships with diverse communities. National advocacy organizations that represent these diverse communities publicize the fact that M/WBEs and diverse consumers will demand something in return for brand loyalty – they will spend their dollars with companies that support their communities.
 
The ever-increasing need to achieve economies of scale has compelled corporations from all industries to search for cost-effective ways to reach their goals across all revenue streams. Companies must balance budgetary constraints and the necessity to communicate their message to the all-important diverse business, as well as general, population.
 
While there are myriad publications from which to choose, the award-winning MWIB, a national, four-color, glossy, business-to-business trade magazine should be included in the print media mix.
 
Why? Because MWIB readers are involved readers. They view MWIB as an integral part of their business community – they consistently laud MWIB’s editorial integrity. 
 
Established in the early ‘80s, MWIB magazine is an advocate for M/WBEs who have the greatest capacity to successfully compete for and capture corporate contracts. MWIB serves as a conduit between corporate America and the M/WBE business community.  Washington, DC-based L&S Companies, Inc, a wholly minority-and woman-owned and operated corporation, purchased and re-launched MWIB magazine in April 1998.

 

February/March: Women Who Make a Difference.  Annual spotlight on female business owners and executives who have distinguished themselves – both professionally and in their communities.
 
April/May: Focus on Automotive. The US automotive industry has changed but there are opportunities for M/WBEs who are prepared to bring their “green” skills to the table. MWIB Corporate and M/WBE Profiles.
 
June/July: Focus on Banking and Finance. Advice from the experts on how entrepreneurs can best manage their money in today’s economy. Availability of Financing and Venture Capital for M/WBEs. Energy: Trends and a look at opportunities for M/WBEs in the industry. MWIB Corporate and M/WBE Profiles.
 
August/September: Focus on Healthcare. Focus on affordable healthcare for minority and women-owned businesses; opportunities for M/WBEs in the healthcare industry. MWIB Corporate and M/WBE Profiles.
 
October/November: Focus on Technology. Visit with some of the leading minority and women IT players. MWIB Corporate and M/WBE Profiles. Annual Holiday Gift Guide.
 
December/January: State of Diversity in America. Corporate Report Card: M/WBEs rank America’s corporations.
 
 
2011 Deadlines
 
Issue Space Materials
February/March .............................. 12/15/10 ........................................... 1/10/11
April/May ....................................... 2/11/11 ........................................... 3/3/11
June/July ....................................... 4/13/11 ........................................... 5/3/11
August/September .........................  6/14/11 ........................................... 7/7/11
October/November .........................  8/16/11 ..........................................  9/6/11
December/January 2012 ................. 10/14/11 ......................................... 11/3/11
 

 
Though diversity programs in many of America’s leading corporations had their genesis in a federal mandate today’s successful companies understand that adapting their corporate culture and population to reflect those of the previously underrepresented and underutilized groups can have a positive impact to their bottom line. Business ownership and spending power of minorities and women have increased exponentially over the past 30 years.  In today’s competitive marketplace, corporations stake their reputations on their relationships with diverse communities. National advocacy organizations that represent these diverse communities publicize the fact that M/WBEs and diverse consumers will demand something in return for brand loyalty – they will spend their dollars with companies that support their communities.
 
The ever-increasing need to achieve economies of scale has compelled corporations from all industries to search for cost-effective ways to reach their goals across all revenue streams. Companies must balance budgetary constraints and the necessity to communicate their message to the all-important diverse business, as well as general, population.
 
While there are myriad publications from which to choose, the award-winning MWIB, a national, four-color, glossy, business-to-business trade magazine should be included in the print media mix.
 
Why? Because MWIB readers are involved readers. They view MWIB as an integral part of their business community – they consistently laud MWIB’s editorial integrity. 
 
Established in the early ‘80s, MWIB magazine is an advocate for M/WBEs who have the greatest capacity to successfully compete for and capture corporate contracts. MWIB serves as a conduit between corporate America and the M/WBE business community.  Washington, DC-based L&S Companies, Inc, a wholly minority-and woman-owned and operated corporation, purchased and re-launched MWIB magazine in April 1998.
Our Editorial Focus

The growth of minority – and women-owned businesses continues to play a vital role in the economy:

  • 3.1M Minority-owned businesses represent $700 billion in sales.
  • 9.1 Women-owned businesses represent $800 billion in sales.
  • Women-owned businesses are growing 3 times faster than all other businesses.
  • Minority-owned businesses are growing 4 times faster.
  • Women influence 87% of all consumer-purchasing decisions.

MWIB magazine is positioned to serve the news and information needs of this all-important market as well as corporate, government, and educations institution purchasing decision-makers.

MWIB provides a media arena in which to highlight minority and women-owned business success stories and regularly introduces readers to top decision-makers from some of America’s corporate purchasing elite.

MWIB delivers relevant information critical to M/WBEs; focuses on legislation and programs that affect emerging markets; and addresses minority economic development.

Regular departments include the Publisher’s Page, Hot Products & Services, News From the Hill, Open Forum, Business Briefs, On the Law, Franchise Corner, Money Management, Marketing, and Calendar of Events.

MWIB provides the insight savvy M/WBEs require to successfully rise above their competition. Readers receive advice from such stellar experts as Melvin G. Gravely, II, Ph.D., founder of the Institute for Entrepreneurial Thinking; author, motivational speaker, and diversity trainer, Vernice Armour – America’s first
African-American female fighter pilot; and Cheryl Kern, Director of Supplier Diversity, International Paper.

The MWIB editorial environment is an ideal platform from which corporations can communicate their message to qualified M/WBEs.

 

 

 

 

 

 

The growth of minority – and women-owned businesses continues to play a vital role in the economy:

  • 3.1M Minority-owned businesses represent $700 billion in sales.
  • 9.1 Women-owned businesses represent $800 billion in sales.
  • Women-owned businesses are growing 3 times faster than all other businesses.
  • Minority-owned businesses are growing 4 times faster.
  • Women influence 87% of all consumer-purchasing decisions.

MWIB magazine is positioned to serve the news and information needs of this all-important market as well as corporate, government, and educations institution purchasing decision-makers.

MWIB provides a media arena in which to highlight minority and women-owned business success stories and regularly introduces readers to top decision-makers from some of America’s corporate purchasing elite.

MWIB delivers relevant information critical to M/WBEs; focuses on legislation and programs that affect emerging markets; and addresses minority economic development.

Regular departments include the Publisher’s Page, Hot Products & Services, News From the Hill, Open Forum, Business Briefs, On the Law, Franchise Corner, Money Management, Marketing, and Calendar of Events.

MWIB provides the insight savvy M/WBEs require to successfully rise above their competition. Readers receive advice from such stellar experts as Melvin G. Gravely, II, Ph.D., founder of the Institute for Entrepreneurial Thinking; author, motivational speaker, and diversity trainer, Vernice Armour – America’s first
African-American female fighter pilot; and Cheryl Kern, Director of Supplier Diversity, International Paper.

The MWIB editorial environment is an ideal platform from which corporations can communicate their message to qualified M/WBEs.

 

 

 

 

 

 



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